“Scope creep” is an endemic disease in design practices. The scope of your projects keeps increasing, but your fees do not. Scope creep destroys profitability and causes schedule blowout.
Although scope creep is managed (or not) on a day-to-day basis by your PMs, firm principals must create and maintain the conditions that both allow and encourage the PMs to do their part.
Despite the prevalence of this practice disease, it’s curable. The answer lies in understanding what causes it to occur.
Read more below: